Dominate Your Market with Competitive Intelligence

Implement a Competitive Process to Dominate
Your Market

CI is the process of scrutinizing anything that gives your company an advantages over its competition.

Cultivating your market approach

Generating confidence in staff and leadership

Deciphering new and better sales tactics

Improving executive decisions

Uncovering industry trends

Leveraging external partners in better ways

Generating processes to learn and iterate

Garnering competitive insights

Understanding your customer's problems better

Seeing legacy problems in new ways

The Adapt Way

At its core, competitive intelligence paints a picture of the world around you in high resolution. And it specifically illuminates areas that matter the most for CRITICAL and COMPLEX decisions. Competitive intelligence is an analytical function which reveals the plans, intentions, and activities of external elements. These elements include industries, markets partners and stakeholders. CI transforms data about these seemingly unconnected elements into strategic and tactical depictions of what is happening around you. With these snapshots accessible you can navigate complex circumstances, make critical decisions, and meet business challenges head-on

Taking a New Approach to (Re)focusing on What Matters Most

Identify Key Intelligence Topics (KITs)

Upcoming strategic and tactical decisions.

Early warning indicators, such as competitor movements and new technologies.

Awareness of KITs can clarify key players in your business' external environment to include customers, partners, or vendors.

Key Intelligence Questions (KIQs)

Adapt’s discovery process helps identify areas of uncertainty – specifically ambiguity around the heights you want to reach, the lows you wish to avoid, and the competitive forces that could push you in either direction.

Specific questions related to these areas of uncertainty are conceived. They are exacting, measurable queries that if answered would IGNITE ACTION.

Questions are designed such that answers will constitute compelling intelligence on your business challenges and priorities.

Relevant Intel Collection

Adapt’s approach to intelligence collection is to turn the spotlight on client’s existing staff – no need to pay consultants or experts overpriced premiums to amass information.

Adapt provides proprietary techniques to empower immediate insights without interruption.

Adapt’s easy application and user-friendly interface is simple to use in any circumstance.

Competitive Intelligence
Planning is Key

Oftentimes companies accumulate unrelated, incomplete, and even indiscriminate data. This information – which spans in usefulness from incredible to arbitrary – often sits in a CRM and is never used. In fact, regardless of the effort and outlay it took to collect it, everyone ignores it.

Establishing and planning a formal CI process ensures your efforts to obtain current and legacy data falls in alignment with company goals and business objectives. It also can unearth unused data from your CRM and associate it with current insights to expose important value.

Adapt’s intel process sets the stage for you to collect actionable, relevant intel that supports your business goals. But is also helps you exercise and exploit the data you already have in hand.

FAQ's

What is Competitive Intelligence?

At its core, competitive intelligence is an analytical function that serves to monitor and predict the plans, intentions, and activities of your external stakeholders, your market, and your industry. CI is a formal, systematic process used to transform bits and pieces of information into strategic and tactical knowledge to help you make critical decisions and meet business challenges head-on. It is the process of scrutinizing anything that helps your company beat its competition.

How will Adapt improve my bottom line?

Our processes and technology help you identify previously undiscovered revenue opportunities by leveraging an efficient intelligence collection program tailored to meet business objectives. Adapt's competitive intelligence process focuses on identifying cross-selling opportunities, white space, and new market opportunities.

Who benefits from Adapt's services?

Adapt's competitive intelligence technology is geared to help managers make critical business decisions in an efficient way. As a manager, you are faced with vital decisions on a daily basis. Adapt technology provides relevant, timely, and actionable data to support your business decisions. Data does not become actionable intelligence until it is aggregated, analyzed, and effectively presented. C-suite officers, as well as product, marketing, sales, customer service and business development managers benefit from vital, accurate, and focued intelligence to help support decision making activities.

Will Adapt help me keep my finger on the pulse of my market space?

Our technology enables you to monitor and predict the plans and intentions of the key players within your industry to stay ahead of competitive forces.

Collecting relevant intelligence on your competitors, customers, suppliers, partners, and vendors enables timely and accurate predictive analysis and bolsters your ability to prepare and respond to business threats.
It allows you to better anticipate rapidly changing customer needs in an evolving competitive environment.

How will Adapt help me retain and create more long standing customers?

Our proprietary intelligence cycle process leverages “voice of the customer” insight to drive business decisions. We formalize the process of collecting and actioning intelligence obtained from your most important external stakeholders – your clients!

Implement a Competitive Process to Dominate Your Market